On the morning of February 12, 2020, the official launch of the OPEV initiative was made, with the support of the Directorate for Women of the Municipality of Guayaquil, ESAI Business School of the Espiritu Santo Specialties Universities, the IPSOS consultancy and Bridge The Gap from Argentina. The event was attended by CEOs and founders of initiatives with a gender impact, with Team Matilde being designated as a Founding Member of the promotion of the violet economy.

.

Team Matilde, its founder Jodie Padilla Lozano and its Ambassador Lead Carmen Padilla Lozano, will contribute in the area of ​​research, communication and mentoring in the OPEV action plan.